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We Hate to Brag, But...

June 15, 2009

FROM: Joe McElroy, McElroy Associates, 630-355-3151
SUBJECT: We Hate to Brag But…

…We’re making an exception, because one of our clients, Bigelow Homes, recently was featured in the New York Times. Following the Times article, Fox News also did a story about Bigelow’s new product. Below is our press release, along with a link to the ensuing NYT article.

The value of this type of spotlight is obvious. We can’t promise to get you in the New York Times, but we can spread the word about what your organization has to offer.

If you would like us to help you, please This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call 630-355-3151.

Thanks!

Joe McElroy

March 12, 2009

For Immediate Release

FROM: Joe McElroy, McElroy Associates, 630-355-3151
RE: The World’s First Recession-Proof Homes

Go ahead and do an online search — you’ll find no other recession-proof homes on the market… anywhere. Bigelow Homes is the first to offer one — and it’s no gimmick. Every feature is smartly designed to take the guesswork out of buying a home.

“We understand that there are a number of reasons why people are reluctant to jump into the housing market,” explained Jamie Bigelow, president of Bigelow Homes. “However if you can overcome those fears, it’s a great time to buy. After a lot of brainstorming, we figured out a way to reassure our buyers that their investment is safe.”

Basically, Bigelow Homes eliminated the things that used to keep buyers up at night and is guaranteeing everything but the… well, pretty much everything.

So what makes the new homes at Bigelow’s HomeTown Aurora recession proof?

  • Mortgage Payment Protection: If the buyer becomes unemployed, the developer will make the mortgage payments while the buyer looks for a new job.
  • Home Price Protection: The developer will guarantee that the home price will never be lower than the price the buyer paid. This means that if the home price does go down, the owner will be reimbursed the difference.
  • No Down Payment: In many cases, buyers can take advantage of Bigelow’s Sweat Equity Program to come up with the down payment.
  • A New Home Warranty: Everything is covered under a comprehensive warranty — this means no unexpected costs after move in.
  • Heating Bill Guaranteed at $400 Per Year: Quality, energy-efficient construction allows Bigelow Homes to guarantee that if your heating bills exceed $400 per year in any of the first three years, the developer will reimburse the difference.
  • Flexible Living Space: Need extra money? The recession-proof home’s floor plan is flexible enough to accommodate a home-based business with all its tax advantages or separate private living quarters — perfect for a roommate.

The recession-proof home design is available in both a single-family home and rowhome. Prices start at $159,900 for three bedrooms, three full baths, a two-car attached garage, super insulated windows.

“Between the reasonable prices, the historically low interest rates, and the recession-proof protection, I can’t think of anything that would make buying one of our homes a safer investment than it is now,” Bigelow said. “If you add in the government’s new first-time buyer credit, this is a wonderful opportunity that may not come again for decades.”

Furnished home models are open from 10 to 6 daily, and Fridays from noon to 6 p.m. For more information call 630-851-8040 or visit: www.BigelowHomes.com.

 

Maybe it's time for a new messenger.

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